Signage plays a crucial role in the overall marketing of your business. It can make your brand stand out and convey the messages you want, or, if you’re not careful, you can convey a negative image of your business, and even put off some of your most faithful customers. In this article, we cover some of the most common mistakes made when it comes to business signage.
Want to make sure your signage all looks professional and is designed in a way that best supports your goals? Contact Peak Custom Graphics today for the best sign company in Westminster to create your interior and exterior signage today! We also provide local businesses with wall and window glass signage, vehicle wraps, and much more!
#1: Lack of Planning
Failing to plan out in advance where your signage will be used and considering future changes in your business can be fatal. For example, an HVAC company that is growing a solar panel installation service will likely want to take that into consideration so branding actually reflects up-to-date services, or won’t be inaccurate after a few months.
#2: Bad Design
Due to the low cost and accessibility of graphic design software, many businesses decide to handle all their own design needs internally. While this may be perfectly fine when you’re designing small ads for trade magazines or a local newspaper, when it comes to designing large custom business signage, it’s best to rely on a professional design and installation company such as Peak Custom Graphics. You may be paying more up-front, but you get higher quality and don’t have to worry about the design coming back looking bad — and thus reflecting badly upon your business. One very common design mistake is too many visuals.
#3: Typos & Inaccurate Information
When we see a sign on the side of a bus or building and there is a typo — even if it’s just a minor one — it often makes us cringe. Even more, typos and inaccurate information on signage is a massive red flag that the company does not pay sufficient attention to detail, reflecting poorly upon them. We make sure everything is correct and have you sign off on the proof, to ensure that typos and inaccurate information never occurs on signs.
#4: Wrong Material
You can absolutely make the mistake of choosing the most affordable material and ending up sacrificing signage quality in so doing. However, the opposite can be true as well — sometimes a sign looks and works better with less expensive material. Work with our designers to help you find the right material at the right price for all your signage needs.
#5: Wrong Size or Color
From how far away do you want your sign to be legible? Your answer to this question plays a major role in how large your signage needs to be to achieve its purpose. Similarly practical considerations should be applied for color as well — making sure to use contrasting colors to make your message as legible and clear as possible.
Business Signage from Peak Custom Graphics
Peak Custom Graphics are experts at creating effective business signage. We provide Westminster and business all over Colorado with sign design and installation services they can count on to always be top-quality. To learn more about our signage, read our service overview page. Want to get started today with a new design? Contact us now for a free quote, and we’ll get back to you within 24 hours!